Highlights from Breakthrough ‘25







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The buying journey has changed. Take this opportunity to learn from other builders like you who are shaping the future of GTM.

Get new research on buying groups’ decision making, the certification to put it in action, and in person round tables exploring how AI is changing GTM.
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Agentic GTM is being proven at scale, and Breakthrough is where you’ll build the frameworks, direction, and credibility to lead the transformation in your organization.

Build the AI skills to put agentic GTM to work, learn to:

Each year, 6sense's B2B Buyer Experience research digs into how B2B buying groups actually move through the journey — who's really involved, what changes their mind, where deals stall, and what wins. At Breakthrough, this year's findings get the deep-dive treatment: the real mechanics behind buyer decisions, and what they mean for how you sell, market, and engage.

The event will cover a lot about AI, but in the end, it’s still about people. You’ll be surrounded by hundreds of like-minded peers and leaders who are facing the same challenges, experimenting with solutions, and discovering wins.
And they’re eager to share. That’s the most magical part of Breakthrough. Enjoy two legendary parties to have fun and candid conversations, take advantage of 1-on-1 coaching and networking events, and learn from vendors as well as 43 featured speakers representing 30+ companies — all ready to share success stories you can replicate.
Get sharper. Get certified. Get ahead.
Don’t miss out on sessions, insights, and connections!
Register now to lock in your spot.
Need help getting approval to join us?
Download and customize our justification letter template.







The buying journey has changed. Take this opportunity to learn from other builders like you who are shaping the future of GTM.
