Highlights from Breakthrough ‘25









The buying journey has changed. Has your GTM strategy?
83% of the B2B buying journey now happens before a sales rep is ever in the room. 89% of buyers are turning to AI to get there. Buyers haven't changed, but how they research, evaluate, and decide has. Every vendor has signals now. Every platform has AI. What separates the teams pulling ahead isn't more data, more signals, or more agents. It's context: the ability to turn all of that signal into intelligence their people, and their AI, can actually trust and confidently act on.
Breakthrough 2026 is three days built to help you win in the agentic GTM era, featuring real research, hands-on skill-building, and a certification to prove you can apply it, alongside the ideas, inspiration, and connections you'll carry with you long after the sessions end.

New this year: the Agentic GTM Certification. A credential with industry experts for go-to-market teams who want to turn AI and buying signals into predictable revenue growth — covering the Agentic GTM era, what signals actually are and how to use them, the SIGNAL methodology, and how to apply contextual intelligence in your own stack. You don't need to be a 6sense customer to earn it. You just need to show up ready to work.

Each year, 6sense's B2B Buyer Experience research digs into how B2B buying groups actually move through the journey — who's really involved, what changes their mind, where deals stall, and what wins. At Breakthrough, this year's findings get the deep-dive treatment: the real mechanics behind buyer decisions, and what they mean for how you sell, market, and engage.

And you'll hear it stress-tested in the real world: revenue leaders from the industry's fastest-growing teams sharing exactly how they're putting this to work, what's paying off, and what they'd do differently.
When the sessions wrap, the energy doesn't stop. Two legendary parties, world-class networking, and candid peer conversations await — the kind that spark the ideas and relationships that define careers.
Get sharper. Get certified. Get ahead.










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