December 2-4, 2019

Napa Valley, California

Keynote Speakers

Kate Bullis

Kate Bullis

Co-Founder
& Managing Partner

SEBA International

Kerry Cunningham Headshot

Kerry Cunningham

Sr Research Director, Marketing Operations Strategies

Forrester

crosenberg

Craig Rosenberg

Chief
Analyst

TOPO

Tom Pisello

Tom Pisello

Chief
Evangelist

Mediafly

Speakers

Alan Headshot 091817-8

Alan Littman

Chief Marketing and Sales Officer

Agile Frameworks

Beth Magee v2

Beth Magee

VP of Marketing

Confirmit

Crystal Hadaway

Crystal Hadaway

VP, Digital Media

DOMO

Dan Frohnen

Dan Frohnen

CMO

Sendoso

Ed Breault

Ed Breault

CMO

Aprimo

Erica Light

Erica Light

Sr. Marketing Operations & Technology Manager

Carbonite

Hillary Lupo

Hillary Lupo

Sr. Global Marketing Manager

Fortinet

James Kessinger

James Kessinger

CMO

Hushly

Johan Abadie

Johan Abadie

VP, Digital Marketing & Analytics

Mediafly

Jordan Linford

Jordan Linford

Director of Digital Marketing and Demand Generation

Impartner

Kay Somers

Kay Somers

Director, Omnichannel Engagement

Dell

Leifur Thordarson

Leifer Thordarson

President & CEO

Reactful

Mariya Dayan

Mariya Dayan

Marketing Automation & Digital Operations

Motorola Solutions

Michael Waldron_Headshot

Michael Waldron

VP of Marketing

Uberflip

Nick Ezzo

Nick Ezzo

VP, Demand Generation

Sage Intacct

SaimaRashid_2018v2

Saima Rashid

Director, Marketing Analytics

PTC

Sasha Grimm (1)

Sasha Grimm

Director, Demand Generation

Jamf Software

Seth Broekhuizen

Seth Broekhuizen

Head of Strategic and Account Based Marketing

DuoSecurity

Steve Scotkin

Steve Scotkin

Sr. Director, Marketing Technology

Thomson Reuters

SydneySloan

Sydney Sloan

Chief Marketing Officer

SalesLoft

Tara Corey

Tara Corey

VP of Global Marketing Operations

Qlik

Uran Kabashi_v2

Uran Kabashi

Global Manager of Demand Generation & ABM

Aprimo

jzintak

Jason Zintak

CEO

6sense

viral-bajaria

Viral Bajaria

CTO & Co-Founder

6sense

adoshi

Amar Doshi

VP of Product

6sense

lconant

Latane Conant

CMO

6sense

Rob Goldenberg

Rob Goldenberg

Chief Financial Officer

6sense

Sanjay Kini

Sanjay Kini

Chief Customer Officer

6sense

Sponsors

hushly_w
peopleai_500x500
reactful_w
sales_loft_logo_1
Sendoso_w
uberflip_w

Kate Bullis, Co-Founder & Managing Partner, SEBA International

 

As co-founder and Managing Partner leading the Go to Market Practice att SEBA, Kate has spent over 20 years advising clients in technology, digital, consumer, financial and professional services. Specializing in marketing, sales and business development engagements, Kate has advised start-ups, growth, mid market and Fortune 100 companies. Representative assignments include BOD, CEO, CMO, Chief Revenue Officer, VP Growth, VP Product Marketing, VP Brand & Communications, VP Sales, and VP Business Development & Partnerships.

Kerry Cunningham, Sr Research Director, Marketing Operations Strategies, Forrester

 

Kerry Cunningham has more than 25 years of experience in b-to-b demand creation and management, spanning a broad array of industries and markets.

 

Kerry has been a thought leader in the design and implementation of demand marketing processes, technologies and teams for a wide array of b-to-b products, solutions and services. From more than two decades spanning the gap between marketing and sales, Kerry has also developed a wealth of expertise in the alignment of marketing and sales organizations. Most recently, Kerry co-authored the SiriusDecisions Demand Unit Waterfall and has continued to drive the buying groups revolution in b-to-b, helping organizations identify and adopt best practices and technologies to drive next-level performance.

 

Kerry brings to his work with b-to-b organizations a unique combination of academic and real-world expertise in marketing, organizational design and management, including expertise in cross-cultural organizational design and change management, employee selection and retention, and performance management.

Craig Rosenberg, Chief Analyst, TOPO

 

Craig Rosenberg combines 20+ years of sales and marketing experience with TOPO’s high-growth dataset to provide specific, actionable recommendations that drive predictable, scalable growth. He and his team support over 200 companies, ranging from the largest technology companies in the world to early-stage startups.

Tom Pisello, Chief Evangelist, Mediafly

 

Tom “The ROI Guy” Pisello is an entrepreneur, speaker, and author of the upcoming book Evolved Selling™: Optimizing Sales Enablement in the Age of FRUGALNOMICS. He joined the Mediafly team in 2018 through the acquisition of the company he founded and led, Alinean Inc. In his role as Mediafly’s Chief Evangelist, Tom is responsible for developing new practices for sellers and marketers to communicate and quantify business value to increasingly frugal buyers. He also leads Mediafly’s Advisory Services group in helping companies evolve their selling practices from transactional to value-led. Outside of the office, he is the proud father of two daughters.